With over 3.6M monthly visitors from just SEO (8.4M/month total according to SimilarWeb), Angi has mastered the “near me” service types of keywords. However, Angi has the benefit of competing in a less competitive market. With general software topics, you’re competing with hundreds of other websites that know all the SEO best practices. They’re prioritizing editorial content over programmatic content.

Create Linkable Assets

Ensuring your website is accessible is something that is important to search engines, such as Google. There is strong evidence that Google rewards accessibility when ranking websites, SEO Anomaly and even has its very own Webmaster Guidelines that websites can follow as best practices. This, in turn, can reduce bounce rates, increase user engagement, and boost conversions.

Your business and website SEO should be built up sustainably, with a focus on your potential and current customers. They should be able to find the high-quality content they’re searching for and easily navigate your site to convert. Most reputable SEO companies—like The HOTH—understand that SEO takes time and practice. It also requires professionals with expertise in how search engines work. Unfortunately, there are other companies that like to cut corners and promise quick results. Yes, we are all businesses and our goal is to make money from our products or services, but it is possible to get too focused on sales when doing your SEO.

Keyword Research and Competitive Intelligence

Ultimately, the number of topics for which you create pillar pages should coincide with your business needs, like the number of products and offerings you have. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use. Using search volume and competition as your measurement, you can create a list of short-tail keywords that are relevant to your business and are being searched for by your target audiences. Let’s say a swimming pool business is trying to rank for “fiberglass pools,” which receives 110,000 monthly searches.

Check for Crawl Errors

The best way to know how well your SEO is performing is to set up a free account with Google Analytics. Check out our guide to GA4 to learn more about how it works and how you can get it set up on your website. Remember, no automatic translation tool will ever beat having an actual person translate it for you. We recommend hiring a native speaker or using a professional translation service. Of course, this won’t work for everyone, and success depends on your business and geographical location. Adding additional languages to your site can be a massive game-changer for SEO and traffic.

• Over 40% of all websites in the world are operated on WordPress; that’s why implications for WordPress and its users are so important to us.
• It’s important to take into account a wide variety of factors like website age, authority, user experience, and even website structure.
• Of course, this won’t work for everyone, and success depends on your business and geographical location.
• In these cases, organic results are often pushed further down the page.

Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). If you want to rank number one for all the keywords, you need to apply SEO to increase your rank. Devote some time each month to updating old blog posts with new and up-to-date information to continue ranking in SERPs.

By focusing on the most influential factors, you can allocate your resources efficiently and create a targeted SEO plan that delivers results. Adding internal links between related pages on your site is an SEO best practice because it helps search engines and users navigate your site and understand its structure. This can make your website look spammy to search engines and users. Because we’re SEO fans (true fanatics, yeah? 😅), we’ve kept it as our North Star since our early days of publishing. You’ll find below how much our organic traffic has evolved and grown. And by organic, we mean only traffic generated from search engines (excluding social media, paid advertising, etc.).

Master this, and you’ll look like a thought leader in the eyes of your audience. Besides, good clustering makes your site feel like a resource hub, not a content graveyard — and search engines love that. The risk aspect lies in the ability of the current, and especially the future search engines to detect non-human-made content and downgrade its ranking positioning. Already now, powerful AI-content detectors such as Winstonai, Zerogpt, or Copyleaks can catch AI content with near 80-90% accuracy.